(Social) Exchange Theory
Social Exchange Theory, also referred to as Exchange theory or Rational Choice theory, is a sociological theory that focuses on interpersonal interactions. According to Exchange theory, a person is motivated by self-interest in their interpersonal interactions. When a person engages in a social interaction, they operate on a selfish cost-benefit analysis, seeking to maximize personal gain while minimizing personal loss. According to this theory, even seemingly altruistic behavior comes from a selfish cost-benefit analysis.
- (Social) Exchange Theory
- Also known as Rational Choice Theory
- Society constructed through interactions, in which people act according to selfish cost-benefit
- People attempt to maximize gain and minimize cost in all situations